Did you know that there are over 140 million Instagram users in the US? That makes the US one of the largest markets for Instagram. For that very reason, Instagram marketing has become quite popular for businesses.
But, there’s more to Instagram marketing than making killer content. The belief that killer content is all you need to promote your business successfully is among the many myths that exist today. That’s why in today’s post, we’ll cover some of the most popular myths that surround the Instagram marketing industry.
You Need to Post Often
You’ve most likely heard this myth, as it’s a very common misconception that runs through the marketing industry. But, in reality, you don’t need to post ten times a day to get more people to notice your brand. Remember quality over quantity, as you want people to be able to see every post you make.
Keep in mind that for a digital marketing funnel to be successful, a potential customer must first become aware of the content, generate interest in it, and then take action by purchasing your product. So, one of the best digital marketing tips you could follow is posting at least three times a week.
Likes Don’t Matter Anymore
Unfortunately, people have been spreading this myth since many believe that it’s more important to have followers. While having a substantial number of followers is very good, you’ll also need engagement if you want to beat the Instagram algorithm. And one of the most successful ways to have engagements is by people liking your posts.
On top of that, you’ll be able to know what your followers like and don’t like so you can tailor your posts accordingly. Additionally, you can see when people generally visit your page, which will help you know when is the best time to post. And if you want to know more about people visiting your page, be sure to read this article.
Put Only Two Hashtags
This myth most likely came from Twitter users since they tend only to put one or two hashtags. But, if you want your post to reach as many users as possible, you’ll need to put at least ten hashtags. Of course, be sure to put hashtags relevant to your product since, more often than not, people put completely irrelevant hashtags to reach more people.
Smart marketing means efficiently and effectively reaching people, and the best way to do that is by putting hashtags.
Instagram Marketing Done Right
As you can see, there are many myths surrounding Instagram marketing, but we hope you learned not to believe them with this post. Remember that Instagram and other social media outlets are some of the best ways to promote your business. So, be sure to take full advantage of them all!
What other Instagram marketing myths have you heard? Let us know in the comment section! And if you want to read more posts related to marketing, be sure to check out our other articles!