As you probably already know by now, your ability to handle your customers’ data is critical to your business’s success. After all, cybersecurity attacks against small businesses have risen exponentially over the past couple of years. Meanwhile, regulations designed to make customers safer are placing increasing responsibilities on businesses to safeguard any and all data.

What many business owners and managers do not realize is that data erasure is a crucial component of data protection. If you are not equipped with the right data erasure software to destroy sensitive information once and for all, you cannot claim to have robust data seurity. Read our two-minute explainer to find out exactly what data erasure is so important for your business. 

  1. Data Erasure is a Legal Obligation

So, what is data erasure actually meant to achieve? Most importantly, it exists to protect the rights of consumers who may wish for a company to not hold any data on them. This is why you are often legally required to erase private data. If you fail, you risk falling afoul of regulations such as HIPAA and GDPR, with the result being potential fines of millions of dollars and immediate legal actions against your business. Stay on the right side of the law by using a data erasure service. 

  1. Data Erasure Reduces Threats

This one is obvious but bears emphasis. If you frequently and systematically erase sensitive data, you are removing the main target for cyberthieves. The vast majority of consumer data in your servers is not of any use to you. However, it is of use to criminals. By erasing old data regularly, you massively reduce the threat to your business, since there is much less for criminals to steal in the first place. 

  1. Data Erasure Protects Your Reputation
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One of the most devastating effects of a cyber attack on your company is the reputational damage, which can take years to shake off. If your company becomes known for having lost the private data of customers, you will find it very difficult to attract new ones. This reputational damage can often be much more financially draining than the immediate impacts of the cyber attack itself, which is why you should commit to robust data erasure to prevent this from happening in the first place. 

  1. Data Erasure is Affordable

Finally, it is important to note that it is more affordable than ever to put a working data erasure system into place. The best data erasure company today will typically offer custom pricing designed to fit the needs and the budget of your organization. This way, you can only pay for the exact data erasure you actually need, and not a penny more. This will allow you to reap all of the benefits of professional data erasure at the lowest possible cost. 

The Tech Solutions for Your Business 

Understanding the importance of data erasure will help you keep your business one step ahead in 2022. For more tech solutions that can power your growth in the new year, we have got you covered. Make sure to browse our regularly updated Tech guides to find out more.