The average person is exposed to thousands of ad messages every single day. Naturally, most of us have learned to tune these out. Whether we’re on our computers, scrolling through social media, or watching TV, we don’t really take note of the ads we see.
As such, it has become more difficult for small business owners to get noticed in the modern business world. If you’ve been feeling the effects of this lately, you’re probably looking for some amazing brand promotion ideas that will help your products, cause, or services stand out.
We are here to lend a hand. Keep reading for four of the best ways to promote your business or event.
1. Implement a Referral Program With Existing Customers or Clients
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Positive feedback is one of the most valuable marketing tools a small business has at its disposal. Therefore, they should encourage and incentivize their current clients and customers to leave them reviews on Google, Yelp, their website, etc.
However, you can take these promotion ideas a step further by creating a referral system that rewards your customers who bring in new people. You can offer them massive discounts or free products. You can also hand out cash to people who perform exceptionally well.
2. Run a Social Media Campaign
Social media is a staple of modern society. It’s one of the best places for small businesses and event organizers to gain traction in the community. One of the best business promotion ideas is to run raffles and free giveaways to simultaneously generate hype and gain more followers.
Let social media users earn points toward the promotion by engaging with your content, following your page, sharing your posts, and more. This will greatly expand your social media influence.
3. Create Attention-Grabbing Signs
One of the best ways to promote an event or a new business is by placing signs throughout the community to expand awareness. After all, people won’t attend an event or shop at a business they don’t know exists.
Check out Printmoz.com to create your own custom signs for marketing your business. You can create colorful, unique signs, then have them printed out and shipped to your address.
4. Organize an Event in the Community
One of the best ways to bring awareness to a business or charity organization is by hosting a community event. Some of the best event promotion ideas include community potlucks, art galas, silent auctions, and 5K races.
We recommend getting other small businesses involved. You can charge a modest sponsorship fee that will allow them to set up a booth to promote their business and include their name and logo on the event t-shirts. More importantly, their contribution will add to your event funding.
Want More Promotion Ideas?
There are so many promotion ideas you can implement for your business or event. Be creative and do what feels right for your brand or cause. And remember, it’s okay to reach out for help to generate more hype and create more awareness.
For more marketing tips or business advice, stick around and read through some of our other articles. Our blog is full of content created to help people like you be more successful.
