There’s a reason why there are almost 300,000 graphic designers in the United States. Whether you need a new logo, or a whole ad, these professionals are responsible for translating complex ideas into relatable images.
However, graphic design isn’t just about complicated tools and programs. It’s about visual communication. So, if you want to think like a graphic designer, you will need to brainstorm ideas that speak clearly to your audience.
How do you do this? Simple: by reading this article! In it, we’ll give you a crash course on how to put yourself in the shoes of a graphic designer. Let’s get started.
Get Out of Your Head
This rule is one of the most crucial aspects of design thinking. After all, you’re making a design for an audience, not yourself.
So, put yourself in their shoes. How would you react to your graphic design logo if you saw it? The more universal your design is, the more successful it will be.
The more open-minded you are about graphic design, the more successful you can be. So, kick things off with a brainstorming session.
Think about your business. What is the story you’re trying to tell with it? How can you tell it visually?
Don’t be afraid to make mistakes during this phase. The best types of graphic designers aren’t afraid of bad ideas. More often than not, these can lead to good ones.
Sharpen Your Ideas Into An Achievable Vision
If the previous phase was an “anything-goes” mentality, then this phase is where you rein it in. It’s time to select one idea that you can realistically create.
During this phase, it’s important to take stock of your resources. Do you have the skills or the team to create a complicated, custom design?
If the answer is no, then restrain yourself from a design standpoint. Simplicity can often be just as effective if it’s done well.
Use Simplified Tools to Create Your Vision
Now that you have a final idea, it’s time to make it a reality. As long as you keep your design goals realistic, then this shouldn’t be too hard. The good news is that there are a variety of free ways to do this.
For example, Adobe Sparks is just one option that provides intuitive graphic logo design features for beginners.
Visit this link to access the free online logo maker and download. Just remember that these tools do take a while to learn. So, if you’re not willing or able, then you might want to consider hiring an in-house graphic designer.
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We hope this article helped you brainstorm ideas from the perspective of a graphic designer. Many people think you need an expensive degree to create effective graphics.
While this education certainly helps people navigate complicated design software, it doesn’t take the place of good fundamentals.
So, as long as you follow the advice in this article, you’ll be on your way to creating effective graphics.
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